The "Xinhua · Xianyou Xianyou Industry Development Index Report (2024 Q3)" was released in Beijing on the 16th. The report indicates that the "trade-in for new" policy for home furnishings has unleashed consumer potential, with the Xianyou industry development index operating in an upward trajectory during the third quarter.
In recent years, there has been a resurgence of national trends, and traditional culture has been increasingly valued. Xianyou classical craft furniture possesses a very high historical heritage value. As it continues to evolve and innovate, more and more products that meet contemporary aesthetics have emerged. These products not only incorporate "Chinese style" elements but also feature "modern style," "minimalist style," and "artistic style." Recently, Xianyou has taken proactive measures in promoting the construction of systems for the inspection, evaluation, digital registration, and information traceability of Xianyou classical craft furniture, which will also enhance consumer trust and recognition of the products.
Currently, the state has introduced policies to support the upgrade of consumer goods through trade-ins. In the era of the stock market and against the backdrop of consumer transformation and upgrading, promoting the "trade-in for new" in home furnishings is an effective measure to further release the consumption potential of the stock market and improve the quality of life.
Sun Xing, deputy director of the Industrial Culture Development Center of the Ministry of Industry and Information Technology, pointed out that Xianyou County in Fujian Province should seize the opportunity, take advantage of the subsidy craze for home furnishings and home appliances trade-ins, promptly improve supporting measures, organize and implement the work well, moderately adopt profit-sharing and additional subsidy policies to activate new dynamics in Xianyou classical craft furniture consumption.
Firstly, the Xianyou County government and "Xianyou" enterprises must deeply understand and fully utilize relevant national policies. The state's policy measures to promote consumption have a strong signal for driving the growth of resident consumption and economic recovery. With the advent of the era of existing housing, improved residential consumption has become the mainstream market. The continuous improvement of consumers' demands for a better living environment and higher demands for home products require the government, industry, and enterprises to have a deep insight into high-quality residential needs and a rapid response.
Secondly, deepen the cultural connotation of "Xianyou" products and enhance the premium space of mahogany products. Xianyou classical craft furniture is not only a commodity but also a cultural heritage. The market competition between enterprises mainly follows the route of cultural empowerment, forming a differentiated development model. In the process of product marketing and brand communication, it is necessary to deeply explore and display the cultural connotation of mahogany products, allowing consumers to feel the charm of culture while purchasing products. On the 11th of this month, the Ministry of Industry and Information Technology issued the "Notice on the Grading Construction of China's Consumer Famous Brand Array," proposing to build a Chinese consumer famous brand system with enterprise brands and regional brands as the main body from three dimensions: historical classics, era fine products, and trend pioneers. "Xianyou" can be built according to the historical classic brand system, highlighting cultural empowerment, deeply exploring the cultivation soil and cultural value of industrial brands, and strengthening the organic integration of modern design and traditional culture.
Thirdly, practice internal skills, implement new development concepts, and produce green ecological products that can be recognized by consumers. For example, develop and apply more environmentally friendly and efficient production processes, reduce energy consumption and waste emissions; strictly implement environmental protection standards and increase the supervision and inspection of enterprises' environmental protection actions; promote green supply chain management, starting from the procurement of raw materials, production, sales, and other links to achieve greening of the entire process; actively promote enterprises to obtain relevant green certifications, enhance the green image of products and market competitiveness.
Finally, innovate in communication and word-of-mouth marketing methods. With the rapid development of new media, the methods of brand promotion are also constantly changing. "Xianyou" can explore the use of more new media platforms to display products in a more vivid and intuitive way, attracting the attention of more young consumers. It can provide high-quality products and services, and encourage consumers to share their purchase and use experiences to form a good word-of-mouth effect, attracting more potential consumers. It can also strengthen interaction and communication with consumers through holding online and offline activities, conducting consumer research, and establishing consumer communities, to understand consumer needs and feedback, providing more targeted content for brand promotion.
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